local, really?

I went into our local HEB last night to pick up a prescription.  I had to wait a bit, so I perused the store.  I really haven't spent much time in the grocery store since we buy all our fruit and veggies from local farmers and get our meet from local ranchers.

I was intrigued to see a sign that said "locally grown" in the produce section.  Since HEB is a Texas-based grocery store I thought I may find a local farmer, but the label on the veggies (mustard greens and another I forgot) read Arkansas and Georgia.  Really?  Arkansas and Georgia are local to Austin, Texas? I guess maybe to HEB it is when they get their produce from Peru, Mexico, Chile and beyond.  I seriously was astounded and almost made a comment...maybe I still will!